Rooftop Cinema Club reimagines the movie experience.

Open-air screenings, curated experiences, and a brand that sells a feeling as much as a ticket. I partnered with the team at Rooftop Cinema Club to refine the digital strategy behind their ticketing experience across the US and UK, ahead of the critical summer season. The challenge: visitors were landing on a site that undersold the brand. The goal was to create a clearer path to purchase, and make the experience feel as compelling online as it does in person.

With a mobile-first approach, we restructured the UX and conversion flow to reduce friction and drive ticket sales in both markets. New dedicated sections better communicate the company’s culture, partnerships and experiential offerings, giving visitors more reasons to buy and more confidence when they do.

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