“Not made for the landfill” is the mission behind Eshos.

Sustainable fashion is full of promises. Eshos was built to be different. I worked closely with the founder of Eshos to shape the launch strategy behind launching a circular brand in an industry often clouded by greenwashing. Through market analysis, we identified a strong opportunity among Millennials and Gen Z: a $9B annual market looking for footwear alternatives they could actually believe in.

Together, we defined the brand’s strategic foundation — from positioning and product concept to brand narrative, visual direction, and partnership strategy — creating a cohesive platform designed to support long-term growth.

That foundation went straight into execution: the Shopify DTC build, visual assets and merchandising plans, and the FW 2022/23 launch strategy across email, affiliate marketing and PR. Working from one clear plan cut the DTC launch timeline by 30%.

Launching a brand, or repositioning one? Book a free strategy call.