Your Marketing Partner for Leadership, Strategy + Brand Management.
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The GTM Blueprint: Defining positioning and ICP (Ideal Client Profile) so every dollar has a target.
The 80/20 Audit: Doubling down on what works and cutting the distractions.
Channel Orchestration: Deciding where to play and how to win—without the technical weeds.
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Team Upskilling: Teaching your team to think like strategists, not just executors.
Founder Sounding Board: Pressure-testing ideas before you invest thousands in execution.
AI Guardrails: Scaling efficiency while protecting your brand’s "human soul."
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Vendor Management: Ensuring "builders" stay aligned with the high-level strategy.
Talent Curation: Helping you hire the right specialists when you’ve outgrown your current setup.
Marketing activity without strategy
Talented teams without leadership
Reactive decisions instead of clear direction
Marketing leadership — without the full-time hire
The challenges I help solve:
Fractional Marketing |
Strategic Advisor |
Go-to-Market Expert |
Fractional Marketing | Strategic Advisor | Go-to-Market Expert |
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Andy Wyss / Founder