The Fractional CMO for Founders Who Are Done Guessing at Marketing

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I embed in your business as your senior marketing leader — building the strategy, leading the team, and driving consistent pipeline — at a fraction of the cost of a full-time hire.

Sound familiar?

Most founders I work with are smart, driven, and already doing a lot. The problem isn't effort — it's that marketing is scattered, reactive, and no one's steering the ship.


→ Your pipeline is unpredictable and you're not sure why
→ You're spread across too many channels with nothing to show for it
→ Your agency or team is executing, but nobody's setting direction
→ You know marketing matters — you just don't have time to lead it

That's exactly where a fractional CMO makes the difference. I step in as your marketing leader — so you get senior-level direction without the full-time salary.

See How It Works

Marketing Leadership

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Brand Strategy

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Positioning & Messaging

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Go-to-Market

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Business Coach

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Marketing Leadership | Brand Strategy | Positioning & Messaging | Go-to-Market | Business Coach |

Three ways to work together — you choose the level of involvement

  • “You lead, I sharpen"

    You're running marketing yourself but want a senior strategist in your corner. I push back on your thinking, pressure-test your plans, and help you make sharper decisions — without handing anything over.


    → Bi-weekly or monthly strategic sessions
    → Challenge your assumptions before you act on them
    → On-call perspective for key decisions
    → You stay in the driver's seat

    ✓ Best fit: founders actively leading marketing who want a thinking partner, not a vendor

  • "Get clear, get sharp, get moving"

    You have a product or business that's working — but when you try to explain it, something gets lost. Your messaging is inconsistent, your positioning feels fuzzy, or you're speaking to everyone and resonating with no one. This sprint cuts through that.

    In a focused 2–4 week engagement, we get to the core of what you do, who it's for, and why it matters — and translate that into messaging you can actually use across your website, sales conversations, pitch decks, and marketing.

    → Deep-dive discovery session to unpack your brand, audience, and competitive landscape
    → Clear positioning framework — who you are, who you're for, and why you win
    → Core messaging hierarchy: tagline, value proposition, key messages by audience
    → Website and sales copy direction so your team can execute immediately

    ✓ Best fit: founders who know their business is stronger than their current messaging suggests — or who are about to relaunch, fundraise, or enter a new market

  • “I own your marketing"

    I embed in your business as your head of marketing. I set the strategy, manage your team and agencies, and drive toward a clear growth goal — typically 1–2 days per week.

    → Full marketing strategy: brand, GTM, channel mix
    → Team and agency management — I hold them accountable
    → Reporting, priorities, and decisions handled
    → You stay focused on the business

    ✓ Best fit: $1M–$15M businesses ready to scale but not ready to hire a full-time CMO

Learn more

What working together actually looks like

A clear marketing strategy — not a 40-page deck, but a focused plan your whole team can act on.

Someone who owns the direction — no more guessing what to prioritize or whether your agency is doing the right things.

Consistent pipeline — marketing that reliably generates qualified leads, not just activity.

Your time back — stop being pulled into every marketing decision and get back to running your business.

Andy Andres Wyss | Great Super Marketing | Full-service marketing consultancy solving marketing challenges for founder-led and growing businesses | Los Angeles New York Zurich

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Andy Wyss — Fractional CMO & Marketing Strategist

I've led marketing for consumer brands, high-growth startups, and international companies across the U.S. and Europe — including Unilever, Coty, and Swims. I started Great Super because early- and growth-stage founders deserve senior marketing leadership, not junior execution dressed up as strategy.

Based in Los Angeles. Working with founders across the U.S. and globally.

SEE CLIENT RESULTS
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich

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Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich

"Andy didn’t just prepare our launch. He made sure we were fully GTM ready. That’s what actually really compounds."

Toby James
Co-Founder, Wink

"Andy connects brand, storytelling, and growth in a way most marketers can't. It all works together — and you feel it quickly."

Rael K.
Head of Production, Level All

Laptop displaying a coaching website for Chad Stose, featuring a portrait of a man with gray hair and beard, wearing a black jacket, with text about leadership and a booking button.
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for founder-led and growing businesses | Los Angeles New York Zurich
Campaign Images | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich
Great Super Marketing | Full-service consultancy solving marketing challenges for start-ups, small businesses + DTC brands | Los Angeles New York Zurich

Why hire a fractional CMO instead of a full-time one?

A full-time CMO costs $200K–$350K/year before benefits and equity. For most founder-led businesses at the $1M–$15M stage, that's premature — and often the wrong hire at the wrong time.

→ Senior expertise, part-time cost — you get someone who's done it before, not someone learning on the job
→ In the business fast — no 6-month ramp-up, no onboarding theater
→ Scales with you — increase or decrease involvement as your business evolves
→ No long-term commitment risk — you're not locked into a $300K salary if the timing isn't right

Fractional CMO based in Los Angeles — working with founders across the U.S. and globally

Most of my clients are in Los Angeles, New York, and across the U.S. — but I work with founder-led businesses remotely around the world. Marketing strategy doesn't need a zip code.

Ready to stop guessing and start growing?

If you're building a founder-led business and marketing needs to get serious — but hiring a full-time CMO isn't the right move yet — let's talk. The first conversation is complimentary, and you'll leave with more clarity than you came in with.

Book a Free Strategy Call