Marketing Leadership for Founders Who Are Done Guessing
I embed in your business as your fractional marketing strategist and business coach. I listen first, build the strategy with you, bring in the right experts to execute it, and make sure you understand why it works. All at a fraction of the cost of a full-time hire.
25 minutes. No pitch.
20+ years building brands. Former VP of Global Brand Marketing at SWIMS. I've worked with Unilever, Coty, Balenciaga and Calvin Klein.
Sound familiar?
Most founders I work with are smart, driven, and already doing a lot. Effort is rarely the problem. Marketing is scattered and reactive, and no one has the time to lead it.
→ Your brand story isn't clear, so every tactic feels like a guess
→ You're spread across too many channels with nothing to show for it
→ Your agency or team is executing, but nobody's setting direction
→ You know marketing matters. You just don't have time to lead it
That's where a fractional CMO makes the difference. I take marketing leadership off your plate, so you can focus on what you're driving.
Marketing Leadership
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Brand Strategy
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Positioning & Messaging
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Go-to-Market
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Founder Coaching
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AI Marketing Ops
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Marketing Leadership | Brand Strategy | Positioning & Messaging | Go-to-Market | Founder Coaching | AI Marketing Ops |
Three ways to work together. You choose the level of involvement.
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“You lead, I sharpen your thinking"
You're running marketing yourself and want a senior sparring partner. I listen, ask the hard questions, and explain the why behind every recommendation. Your decisions get sharper, and you keep full control.
→ Bi-weekly or monthly strategic sessions
→ Challenge your assumptions before you act on them
→ On-call perspective for key decisions
→ You stay in the driver's seat
✓ Best fit: founders actively leading marketing who want a thinking partner, not a vendor -
"Get clear, get sharp, get moving"
A good place to start. Two sprints to choose from.
Positioning & Messaging Sprint
You have a product or business that's working, but when you try to explain it, something gets lost. Your messaging is inconsistent, your positioning feels fuzzy, or you're speaking to everyone and resonating with no one.
In a focused 2–4 week sprint, we get to the core of what you do, who it's for, and why it matters. Then we turn it into messaging you can use across your website, sales conversations, pitch decks, and marketing.
→ Deep-dive discovery session to unpack your brand, audience, and competitive landscape
→ Clear positioning framework — who you are, who you're for, and why you win
→ Core messaging hierarchy: tagline, value proposition, key messages by audience
→ Website and sales copy direction so your team can execute immediately✓ Best fit: founders who know their business is stronger than their current messaging suggests — or who are about to relaunch, fundraise, or enter a new market
Learn more about the Positioning & Messaging Sprint →
AI Marketing Ops Sprint
AI can make a small team faster, as long as it runs on your strategy. I set up the system with you: your brand rules in one place, on-brand workflows for your website, newsletter and social, and a playbook your team can run. It's how I built my own brand, Wink Wink Candy.
→ A brand system AI can read: positioning, voice and visual rules
→ Workflows for website, newsletter and social
→ Training and a playbook for your team
→ Clear rules for what a person approves✓ Best fit: small teams that want to do more without losing the brand
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“I lead your marketing"
I embed in your business as your head of marketing, typically 1–2 days per week. I set the strategy with you, bring in and manage the right team and agencies, and keep everyone working toward one clear goal.
→ Full marketing strategy: brand, go-to-market, channel mix
→ Team and agency management. I bring in the right experts and keep them accountable
→ Reporting, priorities, and decisions handled
→ You stay focused on the business
✓ Best fit: $1M–$15M businesses ready to scale but not ready to hire a full-time CMO
What you get from working together
A clear marketing strategy. Not a 40-page deck. A focused plan your whole team can act on.
Someone who owns the direction. No more guessing what to prioritize or whether your agency is doing the right things.
A way to judge every idea. Is it right for the brand, or a shiny distraction that won't move the bottom line? You'll know how to tell.
Your time back. Marketing comes off your plate, and you get back to running your business.
Andy Wyss — Fractional CMO & Marketing Strategist
I'm Andy. I've spent 20+ years building brands across the U.S. and Europe. I led global brand marketing at SWIMS and have worked with Unilever, Coty, Balenciaga and Calvin Klein. I'm also building my own candy brand, Wink Wink, so I know what starting from zero feels like. I started Great Super Marketing because early- and growth-stage founders deserve senior marketing leadership, not junior execution dressed up as strategy.
Based in Los Angeles. Working with founders across the U.S. and Europe.
"Andy brought clarity and direction at a pivotal moment—shaping our brand launch and digital presence around Me or the Menu. His strategic approach to storytelling, PR, and GTM created real momentum and set a strong foundation for growth."
Jeanette Zinno
Owner, Leland Brooklyn
"Andy connects brand, storytelling, and growth in a way most marketers can't. It all works together — and you feel it quickly."
Rael Kenny
Head of Production, Level All
Why hire a fractional CMO instead of a full-time one?
A full-time CMO costs $200K–$350K a year before benefits and equity. For most founder-led businesses at the $1M–$15M stage, that's premature, and often the wrong hire at the wrong time.
→ Senior expertise, part-time cost — you get someone who's done it before, not someone learning on the job
→ In the business fast — no 6-month ramp-up, no onboarding theater
→ You come out knowing more — I explain the why, so your team can carry the thinking forward
→ No long contracts — we start with a 3–6 month engagement, and after that I earn the relationship quarter by quarter
Fractional CMO based in Los Angeles — working with founders across the U.S. and Europe
Most of my clients are in Los Angeles, New York, and across the U.S. — and I work remotely with founder-led businesses in Europe too. Marketing strategy doesn't need a zip code.
Ready to stop guessing?
If you're building a founder-led business and a full-time CMO isn't the right move yet, let's talk. The first conversation is free and takes 25 minutes. I'll listen, tell you what I see, and you'll leave with more clarity than you came in with.
I work with 3 to 5 clients at a time, and there are no long contracts. We start with 3–6 months, then go quarter by quarter.
Not ready to talk yet? Take the two-minute Positioning Scorecard and see where your message stands.