Fractional CMO Services Built for Founders Who Need Real Marketing Leadership
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Your marketing doesn't have a budget problem. It has a leadership problem.
Most founder-led businesses are spending money on marketing — ads, agencies, content, tools — but without a clear strategy connecting it all, the results are inconsistent at best.
That's the gap fractional CMO services are designed to fill. I come in as your senior marketing leader — setting direction, managing execution, and making sure every dollar and effort moves toward a clear goal.
What are fractional CMO services?
A fractional CMO is an experienced Chief Marketing Officer who works with your business part-time — typically 0.5–2 days per week — instead of as a full-time hire.
You get the same seniority, strategic thinking, and leadership capability as a full-time CMO, but at a fraction of the cost. No equity. No $250K salary. No 6-month hiring process.
The problems I'm brought in to solve:
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→ Unpredictable pipeline — leads come in waves, but there's no reliable system generating them
→ Marketing without a strategy — you're running campaigns, posting content, running ads — but nothing connects to a bigger goal
→ An agency or team that executes but doesn't strategize — they do what you ask, but no one's asking the right questions
→ No senior decision
Two engagements — choose the one that fits where you are right now
1. Fractional CMO
(Strategy & Leadership)
→ “I own your marketing”
I embed in your business as your head of marketing. I set the strategy, manage your team and agencies, define the channel mix, and report directly to you — typically 1–2 days per week.
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→ Full marketing strategy: positioning, messaging, channel mix, GTM plan
→ Team and agency management — I set direction and hold them accountable
→ Monthly priorities, KPIs, and performance tracking
→ Executive-level input on product launches, campaigns, and budget
→ Direct access to me — not an account manager
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1–2 days per week
3–6 month minimum engagement
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→ You've been doing marketing without a clear strategy and want to fix that
→ You have a team or agency but no one senior setting the direction
→ You're preparing for a launch, fundraise, or new market — and marketing needs to be tight
→ You want to hire a full-time CMO eventually, but not yet
2. Strategic Sparring Partner & Marketing Advisor → “You lead, I sharpen your thinking”
You're running marketing yourself — or you have someone who is — but you want a senior strategist in your corner. I push back on your plans, challenge your assumptions, and help you make sharper decisions, faster.
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→ Bi-weekly or monthly strategic sessions (60–90 min)
→ Pre-session review of your plans, metrics, or pitches
→ Honest, direct feedback — not validation
→ On-call input for key decisions between sessions
→ A senior perspective without the overhead
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2–4 sessions/month
Flexible, no minimum term
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→ You're leading marketing yourself and want a thinking partner, not a vendor
→ You have strong execution but want someone to stress-test strategy
→ You're an early-stage founder not ready for a full fractional engagement
→ You've worked with consultants before and just want real, direct input
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“Andy brought order to our marketing chaos. We went from scattered to strategic — fast.”
Jeanette Zinno
Owner, Leland Brooklyn
“From invisible to standout. Andy gave us the positioning and strategy we'd been missing.”
Jenn Karr
Founder, Happy ROI
“Andy thinks like a co-founder, not a consultant. A true partner in building our marketing from the ground up."
Christian Weber
Managing Director, Allyou.net
“We finally have a marketing strategy we can actually execute. The results speak for themselves.”
Chad Stose
Founder
Ready to bring in a fractional CMO?
Every engagement starts with a single conversation — no pitch deck, no lengthy intake forms.
We talk through where your marketing stands, what's blocking growth, and whether working together makes sense.
If it does, we move fast. If it doesn't, you'll still leave with useful perspective.