I'm Andy Wyss. I help founders stop guessing and start growing.
Certified LGBTBE® (NGLCC) / 20+ years / U.S. and Europe
Most founders I work with don't need more marketing people. They need one person who actually owns the direction — sets the strategy, manages the execution, and keeps everyone accountable. That's what I do. And it's all I do.
How I got here — and why it matters for you
I've spent 20+ years inside agencies, high-growth startups, and international brands across the U.S. and Europe. I led global brand marketing at SWIMS as VP, and I've worked with Unilever, Coty, Balenciaga and Calvin Klein. That breadth isn't accidental. It's what lets me cut through complexity fast and give you a plan that actually fits your business, not a templated playbook.
I've been in the rooms most consultants only read about
I started Great Super Marketing because founders deserve senior marketing leadership — not junior execution dressed up as strategy. The businesses I work with are smart and moving fast. They just need someone to own the marketing direction so they can focus on running the company.
How I think about marketing (so you know what you're getting)
> You don't need more activity. You need a clear direction.
Most founders I meet are already doing a lot of marketing. The problem isn't effort — it's that nothing is connected to a clear goal. I strip it back to what matters.
> Execution without strategy is just expensive busywork.
Agencies execute. Freelancers execute. What most growing businesses are missing isn't more hands — it's someone who sets the direction before anything gets built or bought.
> Someone has to own the direction. And it can't always be you.
You built the company. You know the product. But marketing that scales needs dedicated leadership — someone whose only job is to get that right. That's the gap I fill.
What It's Like to Work With Me
I don't audit and disappear. I embed in your business, learn what's actually going on, and build a strategy your team can execute without me in every meeting. Most clients notice a shift in the first few weeks — not because I work fast, but because clarity moves faster than activity.
I work in three ways: as your Strategic Marketing Advisor (you lead, I sharpen your thinking), through a focused Sprint, or as your Fractional CMO (I lead your marketing). Each is designed to fit around how you work.
Los Angeles–Based. Working With Founders Everywhere.
Most of my clients are in Los Angeles, New York, and across the U.S. — but I work with founder-led businesses remotely around the world. Marketing strategy doesn't need a zip code. It needs clear thinking and someone who gives a damn about your growth.
As an LGBT-owned marketing consultant in Los Angeles, I’m certified as an LGBT Business Enterprise (LGBTBE®) by the National LGBT Chamber of Commerce (NGLCC). If your company or agency tracks supplier diversity, working with me counts toward those goals.
If marketing needs to get serious, let's talk
If you're at the point where marketing needs to get serious — but hiring a full-time CMO isn't the right move yet — the first conversation is complimentary. You'll leave with more clarity than you came in with.