I'm Andy Wyss. I help founders stop guessing and start growing.
Most founders I work with don't need more marketing people. They need one person who actually owns the direction — sets the strategy, manages the execution, and keeps everyone accountable. That's what I do. And it's all I do.
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How I got here — and why it matters for you
I've spent my career inside agencies, high-growth startups, and international brands — across the U.S., Europe, and Latin America. That breadth isn't accidental. It's what lets me cut through complexity fast and give you a plan that actually fits your business, not a templated playbook.
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I've been in the rooms most consultants only read about
I started Great Super because founders deserve senior marketing leadership — not junior execution dressed up as strategy. The businesses I work with are smart and moving fast. They just need someone to own the marketing direction so they can focus on running the company.
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How I think about marketing (so you know what you're getting)
> You don't need more activity. You need a clear direction.
Most founders I meet are already doing a lot of marketing. The problem isn't effort — it's that nothing is connected to a clear goal. I strip it back to what actually moves the needle.
> Execution without strategy is just expensive busywork.
Agencies execute. Freelancers execute. What most growing businesses are missing isn't more hands — it's someone who sets the direction before anything gets built or bought.
> Someone has to own the direction. And it can't always be you.
You built the company. You know the product. But marketing that scales needs dedicated leadership — someone whose only job is to get that right. That's the gap I fill.
What It's Like to Work With Me
I don't audit and disappear. I embed in your business, learn what's actually going on, and build a strategy your team can execute without me in every meeting. Most clients notice a shift in the first few weeks — not because I work fast, but because clarity moves faster than activity.
I'm available in two ways: as your Fractional CMO (I own the marketing), or as a Strategic Sparring Partner (you lead, I sharpen). Both are designed to fit around how you actually work — not the other way around.
Los Angeles–Based. Working With Founders Everywhere.
Most of my clients are in Los Angeles, New York, and across the U.S. — but I work with founder-led businesses remotely around the world. Marketing strategy doesn't need a zip code. It needs clear thinking and someone who gives a damn about your growth.
If marketing needs to get serious, let's talk
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If you're at the point where marketing needs to get serious — but hiring a full-time CMO isn't the right move yet — the first conversation is complimentary. You'll leave with more clarity than you came in with.