Leland Brooklyn was launched during the pandemic by founders Jeanette and Randi with sustainability at its core.

They needed more than a marketing plan. They needed a brand built to scale. I partnered with the founders to shape the brand’s strategic launch and digital presence, timed to the debut of Me or the Menu, the Food Network/Discovery+ reality series featuring the restaurant. From go-to-market strategy to brand narrative to a scalable digital foundation, we built what it took to turn a local opening into a national moment.

We also diversified the business with brand extensions and e-commerce automation, which brought in passive income with minimal investment during the critical launch phase.

By combining brand storytelling, PR and social media strategy, the launch captured attention from both local diners and national audiences, built strong early momentum, and established Leland Brooklyn as a brand with staying power.

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