SWIMS — NYC POP-UP
450K+
total views across the NYC activations
100K+
impressions for #ClassicsReinvented
4
press features, from MR Magazine to ABC 7
SWIMS had a loyal following in Europe. Breaking into the U.S. took more than distribution.
The situation. It took a moment that made New York pay attention.
What I did. As VP of Global Brand Marketing, I conceived and led SWIMS’ first interactive retail pop-up in New York: a gallery-style activation in SoHo that showed the Spring/Summer ’19 footwear collection alongside curated original artwork. The goal was to position SWIMS as a cultural statement worth covering, beyond a footwear brand.
The result. The opening drew national press across MR Magazine, ABC 7, Guest of a Guest and London Post, with 450K+ total views across the NYC activations and 100K+ impressions for #ClassicsReinvented. What began as a weekend pop-up became SWIMS’ most visible U.S. brand moment.
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Services:
Brand Activation & Experiential Marketing
U.S. Market Entry Strategy
PR & Media Strategy
Retail Pop-Up Strategy
Influencer & Social Media Strategy
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