LEVELALL
200K+
students on the platform
2K+
expert-created lessons
800+
organizations actively using the app
“Andy connects brand, storytelling, and growth in a way most marketers can’t. It all works together — and you feel it quickly.”
Rael Kenny, Head of Production, LevelAll
LevelAll was built to open up access to higher education for underrepresented communities.
The situation. The app existed. The mission was strong. What was missing was a brand strategy that could reach the people it was built for.
What I did. North Canyon Media brought me in to reposition the brand ahead of a fast-turnaround launch. I developed a consumer-focused positioning strategy and go-to-market plan built around LevelAll’s core audience: students overlooked by traditional higher-education pathways. Working with cross-functional partners, I translated the mission into messaging and content that spoke directly to them, and set up the processes to move fast without losing strategic clarity.
The result. The repositioned content strategy and consumer-centric approach helped drive significant platform growth: 200K+ students on the platform, 2K+ expert-created lessons, and 800+ organizations actively using the app.
Repositioning ahead of a launch? Book a free strategy call.
Services:
Brand Repositioning & Positioning Strategy
Go-to-Market Strategy
Consumer Messaging & Content Strategy
Cross-Functional Alignment
KPI Frameworks & Stakeholder Reporting
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