Go-to-Market Strategy Consultant for Startups and Growing Brands
“Launch with a plan, not a guess”
A go-to-market strategy consultant for founders launching a product, a brand or a new market.
You’ve built something good. Now it needs to land with the right people, through the right channels, at the right time. I help founders build a go-to-market strategy they can actually run.
Two ways to work together: start with the Positioning & Messaging Sprint, or bring me in as your Fractional CMO to lead the launch.
See how it worked for Leland Brooklyn and Level All, plus Lingua Fine Jewelry.
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→ Audience and market definition
→ Positioning and messaging for launch
→ Channel mix and launch sequencing
→ Launch plan, KPIs and budget
→ Hands-on support to execute, or a plan your team can run
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Positioning & Messaging Sprint: 2–4 weeks
Fractional CMO: 1–2 days per week, 3–6 month minimum
Scope and pricing set on a free 25-minute call
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→ You’re launching a new product, brand or service
→ You’re entering a new market or channel
→ You’re a startup or DTC brand that needs a clear plan before spending on ads
→ Your team can execute, but no one owns the launch plan
Ready for a launch plan that works?
The best launch plans start with a conversation. If you’re getting ready to launch a product, a brand or a new market, let’s talk it through.
No pitch. No pressure. Just a direct conversation about where you are and whether this is the right fit.
“Andy was a true strategic sparring partner—bringing focus to our launch and shaping a clear GTM strategy. His guidance elevated Lingua’s presence and laid a strong foundation for growth.”
Nicole Sorrenti, Founder, Lingua Jewelry